With Christmas almost around the corner, how is your brand showing up this year?

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Let's take a look at a few brands that creatively showed up in 2024: 

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Playful Illustrations‍

Prestat is another example of a brand that uses playful illustration to create narrative-focused Christmas packaging. Their use of engaging colours and gold foiling helps make the chocolate box feel luxurious without feeling old-fashioned. How can you blend tradition with playfulness this festive season?

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Whimsical Fun
Newby Teas created this limited-edition Christmas advent calendar featuring a whimsical London scene. They wanted to focus on the business’s London heritage by illustrating an iconic festive activity. How might your brand highlight its heritage through packaging this Christmas?

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Curiously Innovative?
Heinz created an innovative advent calendar featuring some of its most popular sauces. This was a fun and innovative way of tailoring their products for festive gifting. Food is an important part of Christmas, so this was a clever way of turning their everyday products into something that could be gifted. How might you transform your existing products into unique gifts?

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Reaching New Audiences‍

Fortnum & Mason’s 2024 Christmas packaging is a lovely example of how playful illustration can create effective limited-edition products. Their vibrant use of colour and animal drawings appeals to a wide range of ages for gifting. Custom illustrations for the packaging, each product becomes a piece of art that feels special and sets it apart. This creates great opportunities for gifting, especially around the festive season.

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How are you planning to make Christmas 2025 a tad bit more special for your audience this year?

Get in contact with Jennifer to discuss creative ideas for Christmas 2025.

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