Suya! Suya!

Reimagining the London scene through music, chit-chat and eat

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Client
Suya! Suya!
What we did
Naming
Messaging
Visual Identity
Packaging Design
Print Collateral
Social Assets
Londoners are always seeking new spots to enjoy after a day's work in the office, but how do you tie in weekend fun with mid-week fun?

Suya! Suya! is London's newest food spot based on the cuisine of West Africa. Providing a space for live DJ's, chat and chill and EAT! The challenge we were given was to not only create a disruptive brand but to create an unconventional and distinctive brand that diverges away from the 'stereotype', 'traditional methods" and the 'normal'.

Our approach was centred around creating a calm and fun atmosphere whilst simultaneously highlighting their main product suya throughout every stage of the design process.

Our team had a flexible approach throughout the design process, encouraging diversity through the brand illustrations by opening the brand to new audiences. So, we wanted to move away from the stereotypical cliches of 'aztec' and 'patterns' often connected with Africa, and instead glorified the style of graphics used across different types of music vinyl covers of Nigerian music artists' more, in particular, Fela Kuti.

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For all project enquiries, please get in touch with us letschat@patchpieces.co.uk
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